Sex & Design Thinking

I loved studying this story from a Design Thinker’s point of view. (How the Joy of Sex was illustrated)

The challenge was to bring out an illustrated book on sex, which the publishers feared would not be accepted by the prevailing social consciousness of Europe.

The story has all the necessary ingredients and the intrigue that make up a thrilling story for a Design Thinker providing the necessary excitement to continue in his/her professional journey. I think it is a great story of how the publisher and the author overcame the challenges of the day to bring out something that was not only desirable but also needed to improve quality of life.

I feel this might be a good case study for Design Thinkers to ponder over and learn from.


Insights to be gained:

The important points on Design Thinking, well illustrated by the story, are the following:

1. Design and Design Thinking start out by challenging to change the existing reality. The manner in which it is done is ‘counter-intuitive’.

2. It does so by understanding the present context and the constraints inherent in the context. It attempts to answer the question why.

3. It challenges given assumptions

4. Design Thinking feels, perceives and creates a mental construct through understanding

5. The learning takes place through prototyping and testing.

6. It then comes out with a Solution/Product and documentation

7. It constantly changes, evolves and adapts through ‘becoming‘ matching new realities akin to Nature’s cycle of creation, growth and destruction. 




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