Jugaad: A New Growth Formula for Corporate America – Navi Radjou, Jaideep Prabhu, and Simone Ahuja – The Conversation – Harvard Business Review

The ‘Jugaad’ culture of India is a splendid culture of the country that others might like to emulate.

From my personal experience I may say that many of the products of ‘Jugaad’ culture can really be patented, which Indians don’t care much about (might not be required too for the collective good).

If one takes the cumulative effect of the Jugaad culture that goes on in any Indian industry one would see that it is applied R&D at its best but again not recorded or accounted for. If accounted it would be a substantial figure. However R&D and its spending are defined differently. And that is why such figures and efforts get hidden.

The point now is how to we leverage this excellent culture of ‘making do with little’, which is the need of the hour. For this 3 things might be needed:

1. Education & Propagation of System Thinking in schools, colleges and industries
2. Education & Propagation of Design Thinking (project based learning) and innovation rooted in System Thinking.
3. Achieve a balance between ‘reliability’ and ‘innovation’; ‘development’ and ‘growth’; ‘sustainability’ and ‘profits’.

This I Believe (TIB): because I have the satisfaction of implementing and leveraging Jugaad culture in Indian industries (for products that address the ‘bottom of the pyramid’ concept of C.K. Prahalad) — e.g: shampoos sachets, liquid cleaners, toilet cleaners & powders.

This I Believe (TIB); because I have also effectively employed the Jugaad culture to improve the reliability and energy efficiency of industrial systems (capital intensive plants) with an eye to sustainability and affordability to great effect without sacrificing profit margins (in fact enhancing it) and improving ‘standard of living’ of the employees of the organizations.

But to leverage this excellent culture we have needs a systemic understanding and its application that is augmented by strong strategy, innovative business models, inclusive nature of the entire buyer-supplier-producer chain, & use of global collaborative resources for creation & diffusion of knowledge.

TIB: N = 1 & R = G, where —

N –> personalized & differentiated, co-created experiences &
R –> collaborative resources through global networks


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